Application of Nutritional Marketing Tools in Press Advertisements

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Krystyna Rejman
Ewa Halicka
Sylwia Walkowska

Abstrakt
In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.

Article Details

Jak cytować
Rejman, K., Halicka, E., & Walkowska, S. (2013). Application of Nutritional Marketing Tools in Press Advertisements. Zeszyty Naukowe SGGW W Warszawie - Problemy Rolnictwa Światowego, 13(4), 149–155. https://doi.org/10.22630/PRS.2013.13.4.71
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