Marketing Strategies as a Part of Crisis Management of Enterprises

Main Article Content

Tetiana Balanovskауa
Oksana Gavrysh
Jakub Kraciuk

Abstrakt
The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered.

Article Details

Jak cytować
Balanovskауa T., Gavrysh, O., & Kraciuk, J. (2015). Marketing Strategies as a Part of Crisis Management of Enterprises. Zeszyty Naukowe SGGW W Warszawie - Problemy Rolnictwa Światowego, 15(4), 5–16. https://doi.org/10.22630/PRS.2015.15.4.48
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